We all use keywords every day while searching for something online or simply scanning headlines in our local newspaper. Keywords, or more appropriately termed "key phrases", are words used by people for searching for or identifying a particular piece of information.
If you have done a search using Google, you will know that a single word will generate tons of broad results and most times irrelevant to what you’re looking for. To better target your search, you must use more descriptive phrases.
Google then checks its database and returns the results and lists the top pages that meet the keywords that you typed in. Once you determine which search phrases are most popular for your niche, you must know how Google and other search engines determine who’s ranked where on search engine results pages (SERP) for those phrases and use SEO techniques if you hope to see your blog on the first page of Google.
How to Use Keywords for Blogs
Optimally, you’ll want to implement different keyword phrases into several aspects of your blog. After you do your keyword research for your blog you must know what their location values in order to know where to place the most competitive keywords you’re going after and where to place less competitive words or phrases.
Here are the most important places to have targeted keywords in the order of their weight and value within search engines:
1. Domain Name: Keywords in your domain name carry the most weight with search engines. Generally, it’s better to have a short easy-to-remember domain name. But if most of your marketing will be done via social networks and search engines and not word-of-mouth, then a longer name with exact keywords may be more beneficial.
2. Meta Tag Line: The meta tag description that appears in the browser tab is the first keywords that describes what your blog is. After your domain name, this is the most important area to fill with exact keywords you’re targeting.
3. Page Names: Page names also provide an excellent opportunity to feature keywords and phrases. Most search engines will index them giving them nearly equal strength of a domain and meta tag line.
4. Article Titles: Make a list of the top key phrases related to your subject and create articles around them. Article titles are vital to search engine recognition. They are essentially a new URL with a secondary meta tag description. (read how to write good blog titles)
5. The Content Itself: Your article and page content should reinforce the keywords in the title and, more generally, what you want your overall site to attract. Don’t overload them as to make it an obvious SEO trick and spammy, but be conscious of including them where it’s relevant.
6. Embedded links: Reinforcing keywords from previous articles with embedded links in new articles is very beneficial for SEO purposes – especially if other websites syndicate your material. Make sure the anchor text that the link is embedded in is as close to the keyword phrase you’re targeting as possible.
7. Labels or Categories: Although labels and categories don’t carry much weight with search engines, they still can have a cumulative effect on SEO. Make sure that your most-used labels or categories target the core list of strategic keywords your blog should be known for.
8. Images: Yes, images. Make sure you name the image file you use with keywords you’re trying to target within an article. Even if it’s an image that you’re re-using from a previous post, make sure you rename it in your picture file before you upload it to reflect the new article’s subject.
If you do you homework using Google’s keyword tool as to what phrases to target and apply them effectively as per the SEO blog tips above, you will soon begin ranking for those terms. Once you gain strength with certain terms, then concentrate on researching keywords for other subtopics that also continue to feed your broader targeted terms.
J.P. Hicks is a professional blogger, editor of Blog Tips, and author of Secrets to Making Money with a Free Blog. Follow @ Twitter, or like on Facebook.
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