3 Easy Steps to Get Social Media Savvy

Laura Summers:

The term social media is something I usually shy away from. To my mind, the very nature of the Internet is social. It’s at the heart of everything we do from the moment we connect and therefore, the use of the term ‘social media’ as some kind of new, buzz topic is misleading. We are human beings – social by nature. With the development of the internet and the widening ease of access to smartphone technology; it’s more important than ever that business owners can really get their heads around being social media savvy.

Registering a Twitter account and setting up a Facebook page are great first steps but it’s time to get real and put these opportunities at the heart of our business planning.

With the above in mind, here are 3 steps to help any business owner get their game face on – FAST:

1. Watch & Listen
It’s tempting to jump in with both feet when you first get the buzz to get your business up and running on social media platforms.

Before you steamroll in, take some time to just be still and observe.

The path to success is simple. Identify businesses in your sector who are already doing a whizz bang job of gathering followers, providing content and captivating the imagination of their supporters. These people are your role models. You want to monitor their every move and use an amalgamation of their practises to emulate your own high flying campaign.

Watch what your role models are doing, which platforms they are using and how. Develop your strategy in line with this. You don’t need to reinvent the wheel here.

2. Build a Targeted Following
It is tempting to follow anyone you can get your hands on when you first set out in the world of social media. If you don’t take care to focus your energy on fine tuning the type of account you follow from the get go, you will find that you can waste endless hours trawling through the ‘news’ of people who add no value to your online time.

The best way to build a relevant following is to start interacting with people who express an interest in your field. Your role models are likely to hold authority within the platforms they utilise; logic dictates that their followers may also be interested in your offerings (assuming you identified them based on relevance).

3. Delve Deeper
Now that you have your role models identified, strategy outlined and are beginning to form a targeted following it’s time to go deep.

We need to get beneath the surface of the social media activity we are monitoring and see what is really going on behind the facade.

Going back to your role models (again); open up their social media outlets and start exploring. Click on the links they share, interact with their content and really feel how they are reaching out to their followers. By engaging with what is being presented to you, you will begin to grasp the true payback all this invested time and energy can bring.

Read Laura Summer's blog at TotallyLaura.com and follow her on Twitter here or Pintrest here.

Image credit: Wikimedia

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